brand awareness
Located in Young Harris, Georgia, The Ridges Resort is perfectly situated along the shore of beautiful Lake Chatuge and offers magnificent views of the surrounding Blue Ridge Mountains.
For a property that had so much going for it, no one knew about its recent remodel and all it had to offer. Though new ownership had recently redesigned the brand identity, they had no story or direction.
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Goals
Differentiate the property from surrounding destinations, foster local partnerships and build awareness.
Set expectations for new and returning visitors.
Attract visitors from surrounding metro areas, such as Atlanta,GA, Chattanooga, TN and Greenville, SC.
Approach
Design and develop an engaging and informative website with bullet-proof SEO.
Build a database of readily available original content that showed all the resort had to offer.
Build awareness within our target audience by way of thoughtful words and professional design that would appeal to their desires.
Play Video
Created in collaboration with Basil Iskandrian of 15th and Pine.
Website Analytics
It’s important to know, while Super Crispy designed and developed the website, created all content, developed and executed marketing strategy, and managed the budget spend–a third-party, hired by the property, managed all Social Media accounts and Paid Search Engine channels.
The following analytics apply to The Ridges Resort website only. Data results are not typical, but the site’s overall success should be expected by all Super Crispy clients.
Total Website Visitors
0
2020
0
2021
2021 Overview
New
Visitors
Visitors
0
Conversion
Rate
Rate
0
%
Because we had no ability to control room rates, booking engine interaction or guest satisfaction, we defined a conversion as any visitor that clicked “Book Now” and entered the checkout process.
Bounce
Rate
Rate
0
%
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Average (travel): 50%
2021
Traffic Channels
0
%
Via Organic, Direct,
& Referral
ORGANIC SEARCH
Visitors from unpaid search results on search engines (Google). This is highly dependent on SEO and page quality.
DIRECT
Visitors who reach a website without a referral URL, such as typing a URL directly into a browser.
REFERRAL
Visitors who reach a domain from other sites, without searching, usually due to an existing partnership.
All three channels are directly dependent on successful brand development, execution and awareness.
High Conversion Rate
59%
Low Bounce Rate
41%
Low Cost
Low, if strong SEO is built into the website during development, marketing efforts are successful, and brand attracts quality partnerships
0
%
Via
Paid Search
Visitors that reach a website from a paid ad or Key Word bid on a search engine. Often referred to as Pay Per Click (PPC).
Dependent on budget size and successfully targeting the correct audience with the correct message containing the correct key words.
High Conversion Rate
61%
High Bounce Rate
73%
High Cost
Whatever your budget allows.
0
%
Via
Social Media
Visitors that reach a website directly from a social media channel.
Effectiveness varies depending on product or service. For The Ridges, it created awareness, but did little to drive revenue.
Low Conversion Rate
14%
High Bounce Rate
71%
Varying Cost
Depending on ad buys, content creation and the price of your soul.
Our brand development & execution creates awareness that drives website traffic–traffic that drives revenue.
Monthly Growth (%) from 2020 to 2021.
Annual Website Traffic
Increased
0
%
Annual Property Revenue
Increased
0
%
Skills
Strategy
Purposes, Values, Beliefs
Customer Research
Competitor Research
Positioning
Mission & Vision
Goal Setting
Brand Story
Brand Identity
Tagline & Messaging
Voice & Tone
Photography
Awareness
Web Design & Development
Analytics
Promotional Video
Sales Materials
Apparel
Business Collateral
Graphic Design
Print Advertising
Digital Advertising
Events
Signage
Brand Extension
Details
Team
Clark Odom
Creative Direction, Design & Development
Adam Komich
Photography
Scott Chester
Photography
Client
The Ridges Resort,
Young Harris, GA
Project
Web Design & Development, Brand Awareness, and Marketing
Year
2019-2021
