brand awareness
Located in Young Harris, Georgia, The Ridges Resort is perfectly situated along the shore of beautiful Lake Chatuge and offers magnificent views of the surrounding Blue Ridge Mountains.
For a property that had so much going for it, no one knew about its recent remodel and all it had to offer. Though new ownership had recently redesigned the brand identity, they had no story or direction.
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Goals
Approach
Created in collaboration with Basil Iskandrian of 15th and Pine.
Website Analytics
It’s important to know, while Super Crispy designed and developed the website, created all content, developed and executed marketing strategy, and managed the budget spend–a third-party, hired by the property, managed all Social Media accounts and Paid Search Engine channels.
The following analytics apply to The Ridges Resort website only. Data results are not typical, but the site’s overall success should be expected by all Super Crispy clients.
Total Website Visitors
0
2020
0
2021
2021 Overview
New
Visitors
Visitors
0
Conversion
Rate
Rate
0
%
Bounce
Rate
Rate
0
%
2021
Traffic Channels
0
%
Via Organic, Direct,
& Referral
All three channels are directly dependent on successful brand development, execution and awareness.
0
%
Via
Paid Search
Dependent on budget size and successfully targeting the correct audience with the correct message containing the correct key words.
0
%
Via
Social Media
Effectiveness varies depending on product or service. For The Ridges, it created awareness, but did little to drive revenue.
Our brand development & execution creates awareness that drives website traffic–traffic that drives revenue.
Monthly Growth (%) from 2020 to 2021.
Annual Website Traffic
Increased
0
%
Annual Property Revenue
Increased
0
%
Skills
Strategy
Purposes, Values, Beliefs
Customer Research
Competitor Research
Positioning
Mission & Vision
Goal Setting
Brand Story
Brand Identity
Tagline & Messaging
Voice & Tone
Photography
Awareness
Web Design & Development
Analytics
Promotional Video
Sales Materials
Apparel
Business Collateral
Graphic Design
Print Advertising
Digital Advertising
Events
Signage
Brand Extension
Details
Team
Clark Odom
Creative Direction, Design & Development
Adam Komich
Photography
Scott Chester
Photography
Client
The Ridges Resort,
Young Harris, GA
Project
Web Design & Development, Brand Awareness, and Marketing
Year
2019-2021
