“The professionalization of our brand has given our sales team the confidence to walk into any meeting. It’s opened doors we may have avoided in the past.”
brand redesign
Hunter Oil Company has been offering a complete line of Automotive, Heavy Duty and Industrial Lubricants to the Southeast for over 60 years.
Large equity firms had recently invaded the market. The increased competition combined with soaring rates of employee turnover had made it difficult for family-owned distributors to compete.
The family-owned company needed to update and professionalize its identity, without losing it’s rich history. Differentiating itself from the competition was imperative.
Brand Story
Words by Trish Pavlecich
We have a heritage built on busting our backs. And we approach every job like we’re on a mission to provide real value, not excuses.
Our family business has been offering a complete line of Automotive, Industrial and Commercial Lubricants for over 60 years. At Hunter Oil, we have more to talk about than just dependable delivery and competitive pricing. Our people are darn good at what they do.
We believe that service should never be sacrificed. We’re able to operate under this notion because of our unique position in the marketplace. We haven’t been acquired by a large equity firm and we’re not a mom and pop shop. We are a trusted, environmentally conscious and comprehensive one-stop shop. Every inch of our fleet and process is specially designed to provide optimum value and efficiency. We know what works on paper, doesn’t always work for the customer. That’s why we empower our highly trained staff to think outside the spread-sheet and always beyond our customer’s expectations.
The fact of the matter is that every day offers new challenges and because we’re not confined by the limitations of corporate policy or complacency, advanced solutions are our specialty. Simply put, we care because we can and we have a great time doing it. So don’t just settle for good. If you call the Southeast home, there’s no reason to use anyone else.
Hunter Oil had no interest in selling out. They had plans to expand. We needed to create a brand that could visually stand up to the conglomerates, attract top-tier talent and impress brand partners.
“Rebranding has paid off in a number of ways… A long-time brand partner took notice and used their own marketing dollars to promote our website as we successfully expanded into Nashville.”
Website Design & Development
Based on their proud history, we would exude confidence based on experience and know-how.
Featuring hard-working employees. we unapologetically stood up to the competition, telling customers exactly why Hunter Oil is different–why Hunter Oil is better.
“Job applications increased exponentially, transforming Hunter Oil into a sought after regional employer. With this, came the top-tier candidates we desired.”
Skills
Strategy
Audit & Assessment
Purposes, Values, Beliefs
Customer Research
Competitor Research
Positioning
Mission & Vision
Goal Setting
Brand Story
Brand Identity
Logo Design
Tagline & Messaging
Voice & Tone
Photography
Iconography
Typography
Color Pallet
Signage
Awareness
Web Design & Development
Sales Materials
Email Marketing
Apparel
Vehicle Wraps
Business Collateral
Graphic Design
Events
Signage
Details
Team
Clark Odom,
Creative Direction, Design & Development
Adam Komich,
Photography
Scott Chester,
Photography
Client
Hunter Oil Company,
Chattanooga, TN
Project
Brand Redesign
Year
2020 (ongoing)