Hot Betty – Super Crispy

brand identity

Hot Betty’s Breakfast Bar is an original-concept restaurant and bar, located in downtown Tucker, GA, serving an elevated breakfast menu all-day, while also offering a full bar.

Brand Identity

Hot Betty’s success is built on a partnership formed by an encouraging investor, a talented chef, a creative team, and a community. Armed with a name, an original concept, the backstory of a beloved grandmother, and a long leash of creative freedom, a brand story was formed.

According to our Grandmothers, breakfast is the most important meal of the day. We’re not gonna argue with that.

Our own scientific research has taught us cocktails, cold beer and friends make everything a little better. So, armed with these indisputable facts, we built a concept and brought it to Tucker, Georgia.

Welcome to Hot Betty’s Breakfast Bar, where we serve the most important meal of the day, all-day, and won’t judge you on what you put in your coffee.

Though a broad concept was evident from inception, it lacked continuity. Drawing from in-depth team meetings, centering around proud family stories and colorful visuals, an identity began to emerge. The process began as a tour de force in period-specific type treatments.

While the final logo took a bit from all of the above, the custom script font and the addition of the stylized sparrow–which had significant personal meaning to the owner–gave the logo exactly what Hot Betty’s needed.

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Brand Awareness

We can’t take responsibility for the amazing food flying out of Chef Wes McNeil’s kitchen…but we proudly take full responsibility for the brand identity of this amazing brand with wings.

Brand Extension

Hot Betty’s has already begun expanding under the popular brand. An original recipe hot sauce is currently being sold and ownership is in discussion with regional craft brewers, who are excited to be associated with Hot Betty’s success.

The brand has also attracted the attention of Hollywood, serving as a backdrop to actor, Adam Devine during a break from filming and the new Disney+ series, Just Beyond.