brand development
Breaking Barriers offers certified baseball instruction to all skill levels, while providing an opportunity for young men of different racial and economic backgrounds in the Atlanta community to engage and grow through the game of baseball.
CJ and Kelli Stewart have worked tirelessly to foster change in their community, on-and-off the field. Their passion for baseball and community led them to create L.E.A.D, a nonprofit organization working to empower Atlanta’s inner-city youth through baseball–teaching Black boys how to overcome all curveballs they may encounter in their journey.
As these young men overcome odds and progress through the L.E.A.D. program, they earn the right to be called Ambassadors. With this recognition, they are challenged with becoming teachers of change themselves.
Breaking Barriers’ goal is to produce better players, but more importantly, it is to nurture productive members of the community by uniting our youth around the shared love of baseball..
Our team was challenged with creating an identity and website. The identity had to live up to the standards already in place and inspire the young men in the program. The website would need to set expectations, while being informative, inspirational and educational.
Inform
Set Expectations
Inspire
Educate
Skills
Strategy
Purposes, Values, Beliefs
Customer Research
Competitor Research
Positioning
Mission & Vision
Goal Setting
Brand Story
Brand Identity
Logo Design
Tagline & Messaging
Voice & Tone
Photography
Typography
Awareness
Web Design & Development
Apparel
Graphic Design
Social Content
Details
Team
Clark Odom,
Creative Direction, Design & Development
Adam Komich,
Photography
Scott Chester,
Photography
Client
L.E.A.D Center For Youth,
Ambassador Program
Project
Breaking Barriers
Brand Identity, Web Design & Development
Year
2021 (ongoing)