They forgot about their brand.
smiles were no more.
Their life's work, a disappointment–
one they could no longer ignore.
and quick you see.
The bank was using scary words,
like over-extended and bankruptcy.
bought markers, even a protractor.
They typed words and drew circles–
For branding, they were not trained for.
A second cousin had seen a computer.
A brand would come cheaply,
They could not have been stupider.
poke fingers and lay blame.
when no one knows your name.
fear and anguish disappeared.
"Our brand will soon be revered."
from a hard lesson learned.
their joy returned.
